With the continuous expansion of the electric tricycle
market, electric tricycle products will also be further improved. Because most of the rural markets are faced, taking into account the complexity of rural traffic conditions, electric tricycles must be more durable than electric bicycle products, and suitable for riding under various complex terrain; secondly, because electric tricycles are often loaded The functions of freight and manned vehicles have higher requirements on load; again, electric tricycles generally need to travel a long distance in the process of freight and manned vehicles, so the continued mileage of tricycles needs to meet certain requirements. Compared with electric two-wheelers, the electric tricycle industry has a broader prospect and space for development. It started late and the market has not been fully developed; the products are still at a low level, and the overall quality and functions need to be improved; at the policy level, industry standards The problem remains unresolved; as far as companies are concerned, they are mostly small and medium-sized investment enterprises, and their accumulation in capital, technology, channels, marketing and other aspects is still insufficient, and they have not formed a strong leading brand, and the brand structure has not formed a stable situation. Like electric two-wheelers, electric tricycles also have a variety of vehicle types and models. In terms of vehicle types, it can be roughly divided into ordinary electric tricycles and special vehicles. Special vehicles include sightseeing vehicles, handicapped vehicles, passenger tricycles, electric garbage trucks, and ATVs. According to the power, they can be divided into single-battery tricycles. And a multi-battery tricycle. The channel model of the electric tricycle industry is still at a very low level, and mainstream channels have not yet been formed. Although various scattered sales outlets have been established, they are not stable, and the terminals have not appeared as large dealers and model markets as the electric bicycle industry. All in all, the electric tricycle industry is still in the initial stage of focusing only on production, and marketing for the terminal sales market has not attracted enough attention in the industry. The rapidly expanding market space provides the possibility of rapid development for electric tricycle companies. With its environmental protection, energy saving, convenient and practical advantages, electric tricycle products have grown rapidly in various regions, especially townships and rural areas, such as tourist vehicles. Special vehicles are also used in various fields and play an increasingly important role. Existing electric tricycle companies have a good momentum of development, and more companies have entered this industry, including motorcycle companies, electric tricycle companies, and bicycle companies. On the other hand, the immaturity of the market has also led to the fact that there are still no obvious leading companies and brands in the industry. The brand pattern of the electric tricycle industry has not been formed, and the current basic pattern is only a temporary and unstable pattern. In the past year or two of the rapid development of the industry, this pattern will likely be changed many times.
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Mainbon Group Company Limited. agreed, noting that successful social marketing will become an even more important component of overall marketing strategies, and that marketers will have to think longer, harder and more creatively if they want to be able to fulfill the newly created potential of custom electric motorcycle.