The development direction of the electric bicycle industry

by:Mainbon     2021-07-05
The introduction of the new national standard also makes the development direction of the entire electric bicycle industry shift to a certain extent. The reorganization of the industry has caused the electric bicycle industry to face many new changes. For example, low-quality motors, low-quality lead-acid batteries, and “orphans” left by companies that have withdrawn from the market are all considering the social commitment of companies;    The industry has gone through a budding period and initial development From now on, it is necessary to adapt to the emergence of the turning point in the development of the industry and the slowdown in the growth rate, and accelerate the innovation and development of the industry. After the rectification and the introduction of new standards, the rigid demand and market space of the electric bicycle industry still exist. However, the company's pursuit of production and sales should conform to the trend of the industry, actively transform into a demand for soft power such as quality, and abandon the one-sided pursuit of capacity expansion. There are innovations in marketing concepts, with foreign trade and domestic sales walking on two legs; active innovation in technology, breaking through the dilemma of excessive homogeneity of products and lack of bright spots, and focusing on product research and discovery in terms of safety, comfort, lightness, and intelligence; in In terms of terminal services, competition is placed on channels and services, and sales channels are further flattened. In the future, after multiple rounds of mergers and integrations, there will be no more than 300 enterprises above a certain scale. The first phalanx represented by the top ten in the industry will be the strong and the second phalanx will continue to grow bigger. To become stronger, more small companies will withdraw from the market, and a period of substantial brand competition has arrived.
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